Grádo Brewery redesigned its brand identity for its beer set called Roger, focusing on a premium yet approachable image. A key element of this redesign was the 3D product animation, which significantly contributed to the digital presentation of the brand. The animation brought the stylized bull mascot to life, enhancing its dynamic and memorable presence across digital platforms. This visual tool was crucial in showcasing the beer's qualities of tradition and quality, making the brand stand out in a competitive market and effectively engaging customers through modern digital marketing.